Building platforms, promoting exchanges, and assisting transformation, the 6th Intellectual Property Exchange and Geographical Indication Products Fair---The Guangdong-Hong Kong-Macao Greater Bay Area is once again "new". On December 9, the 3-day 6th Guangdong-Hong Kong-Macao Greater Bay Area Intellectual Property Trade Fair and International Geographical Indication Products Trade Fair (hereinafter referred to as the Intellectual Property Exchange and Geographical Indication Products Fair) kicked off at the Sino-Singapore Guangzhou Knowledge City International Convention and Exhibition Center.

Patent-intensive products competed for splendor, university patent transformation projects signed on site, "Guangdong-branded" brands were introduced, and the geographical indication feature exhibition area was crowded... From "first-time customers" to "returning customers", from exhibits to commodities, the "magnetic effect" of this Intellectual Property Exchange and Geographical Indication Products Fair continued to stand out. With the theme of intellectual property conversion and transaction, representatives from enterprises, universities, research institutes, service agencies, etc. from Guangdong, Hong Kong and Macao gathered together to share advantageous resources, seek innovative strategies, and discuss development opportunities, so as to help the Guangdong-Hong Kong-Macao Greater Bay Area accelerate the development of new quality productivity.

——Here, "Bay Area Smart Manufacturing" attracts attention and "goes out of the circle".

Unmanned aerial vehicles used in smart cities and industry management, Paibao welcoming reception robots that can guide inquiries, and bionic aircraft that can soar in the blue sky... At this Zhijiao Conference, a batch of cutting-edge scientific and technological achievements from patent-intensive industries such as artificial intelligence, intelligent manufacturing, and low-altitude economy were unveiled, demonstrating the innovative trend of the Guangdong-Hong Kong-Macao Greater Bay Area aiming at "high technology", pursuing "high efficiency", and moving towards "high quality".

The Ehang Falcon B intelligent networked logistics aircraft brought by Guangzhou Ehang Intelligent Technology Co., Ltd. (hereinafter referred to as Ehang Intelligent) attracted many viewers to take pictures. Thanks to its rich patent reserves, Ehang Intelligent has continuously accelerated the exploration of commercial operations of unmanned manned aircraft and has set its sights on overseas markets. "Intellectual property rights play a great role in protecting enterprises' going overseas." Xue Peng, vice president of Ehang Intelligent, said that for enterprises going overseas, intellectual property rights should be put in place first and laid out before the products go overseas.

Exercise while purifying the air - the "flying device" product independently developed by Fangsen Intelligent Technology (Foshan) Co., Ltd. is a popular "check-in point" in the interactive experience area. "This product can use the force of people using the puller to exercise to drive the propeller to rotate, and then drive the chip on the propeller to purify the air negative ions to operate, so as to achieve the purpose of purifying the air." The company staff told reporters that the company has more than 300 authorized patents.

——Here, famous and high-quality brands shine.

The reporter shuttled through the major exhibition areas of this Zhijiao Conference and Geographical Indication Expo and found that trademark brands and geographical indication brands "coexist in harmony", and famous and high-quality brands and trendy brands complement each other, and together add color to the brand economy and development of characteristic industries in the Guangdong-Hong Kong-Macao Greater Bay Area.

Wearing a lion dance hat and a mecha suit, the protagonist of "Super Wings" Ledi turns into a lion dance dancer - this is the first local cultural tourism theme limited toy "Super Wings Hangar Transformation (Guangfu Check-in Edition)" promoted by Aofei Entertainment Co., Ltd. (hereinafter referred to as Aofei Entertainment). "Around the core IP of 'Super Wings', we have created third-party authorized special products such as cartoons, toy derivatives and clothing accessories, food and beverages, daily chemicals, home furnishings, education, and theme formats through IP operations." Chen Xuyun, head of the Legal and Intellectual Property Department of Aofei Entertainment, told our reporter that Aofei Entertainment also owns many popular brands such as "Pleasant Goat and Big Big Wolf", "Armor Hero", "Balala the Fairies", and "Quantum Team". At present, the company has built a management and operation system from animation content to the realization of the entire industrial chain. "Intellectual property is the core asset of Aofei Entertainment. We attach great importance to the creation and protection of intellectual property rights, and continue to use intellectual property rights to enhance product innovation capabilities and market competitiveness." Chen Xuyun introduced that Aofei Entertainment currently has tens of thousands of registered trademarks, copyrights and thousands of authorized patents.

Geographical indication brands are also the "highlight" of this year's Zhijiao Fair and Geographical Expo. Whether it is the well-known "Yingde Black Tea" and "Zengcheng Silk Rice", or the nationally renowned "Yunnan Pu'er" and "Sichuan Luzhou Laojiao", or "Modena Balsamic Vinegar" and "Nuremberg Sausage", geographical indication brands from all over the world have appeared in the Geographical Indication Product Trade Expo Hall.

"The geographical indication protected product Maba oil-fried glutinous rice was once a 'tribute rice' in the Qing Dynasty. This time we brought a total of 5 Maba oil-fried glutinous rice products, including 'Jiuling Xiangfu' and 'Shao Mifu', so that everyone can taste the 'authentic taste' of Maba oil-fried glutinous rice!" Qu Changquan, general manager of Shaoguan Zhongkoufu Agricultural Technology Co., Ltd., told our reporter that as an enterprise approved to use the special mark of the geographical indication of "Maba oil-fried glutinous rice", the company has been actively playing a leading role, and through the creation of the Maba oil-fried glutinous rice brand "Jiuling Xiangfu" for high-end family banquets, in-depth research and development of rice raw grain planting and production and processing technology, etc., to promote the scale, standardization and intensive development of the Maba oil-fried glutinous rice industry, and further polish the "golden signboard" of Maba oil-fried glutinous rice.

Going to "new" and improving quality with "knowledge", the influence, attraction and reputation of the Intellectual Property Exchange Fair and the Land Expo are constantly improving, and are gradually becoming an intellectual property brand activity that stimulates innovation vitality, optimizes the business environment, and deepens exchanges and cooperation, injecting surging momentum into the high-quality development of the Guangdong-Hong Kong-Macao Greater Bay Area.